Cherry Red Consulting has been fortunate to be recognised for our achievements in the field of Public Relations and Communications.
Public Relations Institute NZ
Helping Mothers Fly Their Kites
Silver in Limited Budget Category
The Kite Program is the world’s first personal development app for mothers. Cherry Red was asked to communicate the launch of this innovative app to the New Zealand market. But it was much more than that. It was also an opportunity to address the current state of postpartum mental health support in New Zealand through an inspiring, often untold, true story of strength. Statistically 1 in 10,000 apps will succeed. With thousands of apps launched daily into a saturated market, a creative communications approach was required balanced with a tight public relations budget. Cherry Red won a Silver in the Limited Budget category for our work on this campaign which largely focused on media relations.
Public Relations Institute NZ
Defining Architectural Design
Highly Commended – Sustained Public Relations 2016
Architectural Designers NZ (ADNZ) represents the architectural design community in New Zealand. A growing and proud professional body, ADNZ is determined to increase recognition of its members, while also establishing a hallmark of design excellence associated with the ADNZ brand. For communications to hold its own in the heavily saturated design sector, ADNZ had to forge its own niche while also offering the New Zealand public and media something different, creative and a celebration of New Zealand design. For over three years, Cherry Red Consulting has been working with ADNZ defining architectural design. Our work was recognised with a Highly Commended award in 2016
